Objective:

We partnered with Geffen Playhouse to re-build their website from the ground up. A hub of the Los Angeles theater scene, we helped them bring a refreshed identity to life. With one primary goal– sell tickets.

Execution:

We created an intuitive front-end experience and an incredibly deep and relatable back-end production database. This allowed 22 years of past productions (and all productions moving forward) to be easily searchable and cross-referenced throughout the site. We also made it easy for anyone to create new webpages and adapt content to existing pages with third-party content and shareable media.

With our amazing SEO Partner, we optimized site structure, URL structure, content, schema markup, for local and broad SEO.

100% increase in organic search traffic in the month after launch.